In celebration of its 50th anniversary today, Station Casinos celebrates its roots with a new logo and brand identity crafted from its history, marking a new chapter for the famed Las Vegas-born gaming and entertainment company as it honors five decades of this milestone.
Inspired by the original Bingo Palace mark created in the 70s, the new logo pays tribute to Station Casinos’ beginnings while introducing a more contemporary expression of the brand. Reflecting the company’s enduring connection to Las Vegas and the locals who have shaped its story, the refreshed wordmark reflects the simplicity of the time and the distinctive spirit of the original design while giving the Station Casinos brand a timeless look for today’s Las Vegas and beyond the next 50 years.
“As we celebrate 50 years in Las Vegas, this new logo is a meaningful nod to where we began and the local community that has been part of our story from the start,” said Frank Fertitta IV, Executive Vice President of Operations for Station Casinos. “While our brand identity is evolving, our commitment to serving locals with great value, genuine hospitality and a place to come together for another 50 years remains as strong as ever.”
The new logo was developed with the company’s legacy at its center. Drawing inspiration from the company’s archives, including vintage playing cards, casino chips, matchbooks and classic roadside signage, the identity celebrates the brand’s roots while bringing a renewed sense of energy to its next chapter. As part of the new identity, the iconic arch from Bingo Palace’s original roadside sign has been reimagined as a symbol of continuity, connecting where Station Casinos has been with where it is going.
Guests can join the celebrations with a limited-time commemorative 50th logo collection, available for purchase on $5 and $25 chips at the cage and Player Services, as well as on complimentary Boarding Pass cards and curated retail items in the gift shop.
The new logo reveal comes as Station Casinos launches a city-wide brand campaign “From Vegas, For Vegas, Always Vegas” debuting later this evening where it all started at Palace Station ahead of its drone and fireworks show. The campaign will celebrate the company’s legacy, its deep connection to Las Vegas locals and the Team Members who have helped bring the Station Casinos experience to life for generations. The campaign consists of broadcast spots, social media activations as well as an out-of-home takeover, vintage photo booths at its large seven properties, custom merch and more. The logo and campaign were developed in collaboration between branding and design studio The New Company and the Station Casinos in-house marketing team.
The celebrations continue with special fireworks shows on July 4 at six of its large properties.
For more information, please visit www.stationcasinos.com/50th