Virgin Hotels Las Vegas debuts all-new Cherry Rewards Local that launched on May 19, 2026. Building on one of the sweetest rewards programs in town, these exclusive perks offer Nevada residents even greater value and benefits across all areas of the property.
Cherry Rewards Local introduces a wide range of perks designed to make it easy and affordable for residents to enjoy everything the resort has to offer — whether dining, gaming, or relaxing poolside.
Cherry Rewards Local Perks include:
Resort and Gaming Offers
- Up to 35% off Room Rates
- No Resort Fees
- 10% off spa services
- $75 Pool Cabana (Sunday – Thursday)
- Tier-Based 24/7 Point Multiplier (Gaming Rewards)
- Insider: x2
- Exclusive: x3
- VIP: x4
- All-Access: x5
- BONUS: A scratch off card for up to $1,000 at sign-up or card pick-up through July 19, 2026
- Complimentary Parking for All Guests
- Free self-parking and valet service remain available to everyone visiting the resort.
Dining & Beverage Offers
- Kitchen – $9.99 Breakfast Buffet (Monday – Friday)
- Pizza Forte – $6.99 Slice + Drink
- Lucia Mexican Grill – 25% off
- One Steakhouse – $65 three-course prix fixe menu
- Kassi Beach House – 25% off
- Kitchen Express – 25% off
- Casino Bars – Buy-One-Get-One drinks 24/7 on well spirits, beer, and house wine
In addition, residents will receive a freshly designed Locals Rewards Card, available across all membership tiers, making it even easier for guests to access and enjoy their benefits throughout the resort. Locals who are already Cherry Rewards members will need to visit the casino cage to pick up their new card. All members will be asked to show their Nevada driver’s license for proof of residence.
“We’re incredibly excited to introduce the new Cherry Rewards Local to our Las Vegas community,” said Jim Simms, Vice President of Casino at Virgin Hotels Las Vegas. “Cherry Rewards Local was designed to offer residents unbeatable savings on resort amenities, enhanced gaming rewards and exclusive dining perks. We look forward to welcoming both new and established local Cherry Rewards members to visit and enjoy the property every day of the week.”
To learn more about Cherry Rewards, please visit VirginHotelsLV.com/casino.