Today, Grand Ole Opry member Luke Combs and Opry Entertainment Group announced plans to bring the Category 10 brand to Las Vegas. The premier location at Flamingo Las Vegas sits directly on The Strip at 3555 Las Vegas Boulevard South.
The announcement comes directly after Combs’ history-making 2026 tour announcement where the global country superstar is set to headline over 20 dates in both Europe and North America next year. Combs is the first ever country music artist to headline three consecutive nights at Wembley Stadium in the United Kingdom, marking this as an unprecedented milestone in the artist’s career. Combs is also celebrating tremendous success this month, having recently being named the highest RIAA certified country artist in history with 168 million units sold.
“With Luke’s enormous international appeal, securing the right Las Vegas location for Category 10 has been a priority since we first announced the partnership back in 2023,” said Colin Reed, Executive Chairman of OEG parent company Ryman Hospitality Properties. “The United Kingdom ranks as the leading market for international visitors to Las Vegas outside North America. Combined with the UK’s continued embrace of country music and Luke, this is an ideal moment to bring Category 10 to one of the world’s great entertainment playgrounds.”
Of the announcement, Luke Combs adds, “I am stoked about having a second Category 10 location in Las Vegas. 2026 was already going to be an awesome year, but this takes it to the next level. I can’t wait for Bootleggers to have their own place to party on The Strip.”
The Category 10 brand is inspired by Combs’ 8x platinum debut No. 1 hit, “Hurricane.” The three-story, approximately 34,000-square-foot location features multiple experiences inside the venue that are influenced by Combs’ music and passions:
- Hurricane Hall: Found on the first floor, the main dining hall will feature three bars as well as a central stage and dance floor, paired with an immersive light and sound experience. Outfitted with state-of-the-art video, acoustics and lighting, Hurricane Hall delivers a concert quality atmosphere with curated artist line-ups performing daily. The hall will host the brand’s famous free line dancing lessons.
- The Beautiful Crazy Women’s Lounge: The lounge will be located directly inside of the women’s restroom on the first floor. A champagne bar, soft seating, makeup counters and Hollywood vanity mirrors create the perfect setting for an iconic Vegas night out selfie.
- The Still: Tucked away on the second floor, The Still draws inspiration from Luke’s songwriting, creating an intimate and elevated setting. Guests can enjoy an extensive selection of bourbons, hand-selected by Luke, while taking in the main stage below. The Still will also have adjacent outdoor patio space with scenic views of the cityscape. Thoughtfully designed for Combs’ Bootleggers Fan Club, bourbon connoisseurs and music lovers, The Still offers a one-of-a-kind experience.
- The Eye Rooftop: The third level covered rooftop features a DJ booth, dance floor and bar with incredible views of the famed Las Vegas Strip.
Construction is underway at OEG’s second Las Vegas Strip project. Reed continued, “We have formed a wonderful relationship with Caesars Entertainment through our Ole Red Las Vegas location, and we look forward to bringing more country music experiences to the market.”
“The addition of Category 10 continues to build on the momentum of a tremendous year transforming Flamingo Las Vegas,” said Dan Walsh, SVP and General Manager of the resort. “With exciting new experiences like the Go Pool, Pinky’s by Vanderpump, Gordon Ramsay Burger and Havana 1957, we’ve brought a whole new level of energy to our iconic resort. Category 10 elevates that energy even further, bringing one of the biggest names in music to the Flamingo and offering live performances with great food and cocktails at the best location on The Strip.”